Illustrated written communication brief


LEVEL FOUR   2013/14

Unit No. & title: Unit 3: Contextual and Cultural Referencing in Art and DesignUnit code: D/601/6378, QCF level: 4, Credit value: 15Unit guided learning hours: 60  Start date 3/10/13, End date 21/3/14

Day and Times: Thursdays 9.30am – 5pm                

Assignment  2  Illustrated written communication; guided learning hours: 60      

Review date:   20/2/14

SUBMISSION DATE:     14/3/14                  TIME:   09.30                   ROOM: L216  

Lecturer:   Steve Rushton                                                                     


Learners deliver a 15 minute oral presentation on week 11 of the twenty week course. This is based on work done during the course, and guided research. Feedback and tutorials follow, then learners develop their work into a 2,500 word illustrated assignment, suitably amended from the feedback received. This is handed in on week nineteen.  The illustrated assignment should link in with learner’s practical work, and could be linked with practical units.

Title of illustrated written communication (to be modified by students)


A Study of Form and Context in the works of twentieth and or twentyfirst century artists and or fashion designers

You will apply knowledge and skills learnt on the course to an analysis of the works of 20th Century artists and/or fashion designers. This will involve:

1  in-depth contextual research using electronic sources and paper-based materials.

2  understanding creative influences through the effective analysis of artworks/ fashion garments and their form.

3  assessing, interpreting and evaluating analysis effectively.

4  presenting conclusions effectively.

Work begins with the selection of artists/fashions designer to study

Please choose from the following designers or styles/periods. All are represented at the V&A permanent collection, enabling study and analysis to take place. Each student must choose a different designer.

Elsa Schiaparelli – Closed house in 1954. famous in 30s – links to surrrealism, Dali, Hollywood, Mae West

Charles James – maker of the most complex dresses of the century – 1930s to 70s, New York and London

Utility – style during WWII, 1941 – 45

Christian Dior 1947 – 57. “New Look”

Cristobal Balenciaga – The designer’s designer, from 1930s to 1968 when he closed his fashion house

Sixties fashion – Quant/Correges/Mini skirts/youth

Deconstruction (based on the philosophy of Jacques Derrida)

Vivienne Westwood – from 1970s – punk/pirate collection/Anglomania etc

Jean Paul Gaultier – from 1980s, “my affinity is with the young and unorthodox”. Irony a speciality

Radical Fashion (see also Claire Wilcox (ed) Radical Fashion, V&A, 2001)

Alexander McQueen – Bumster trousers, head of Givency etc

Rei Kawakubo – Comme Des Garcons – intellectual designer for whom fashion is a fine art

students chose as follows

Christian Dior (Anesu)

Cristobal Balenciaga (Alisha)

Sixties fashion (Claire)

Vivienne Westwood (Noreen)

Alexander McQueen ( Fiza )

Rei Kawakubo Comme Des Garcons (Canan)

For all other worksheets please go to , especially sessions 6-9

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